ABOUT OUR COLLAB.
SEVILLE MICHELLE BIO
Born and raised in New York City (by a Cuban mother and a Greek father), Seville Michelle is a self-taught jewelry designer who brings her unique background to life in her work by re-imagining the accessories of her youth. Growing up immersed in the fashion and jewelry trends of the 1990’s, Seville wore large doorknocker earrings, big gold chains that shimmered with pendants of religious saints, and icons throughout her adolescent life. Her creative palette expanded beyond chunky gold jewelry in the glamorous nightlife scene of the mid 90’s. As a designer she merges street style with luxury in a very New York City way, always referencing her city life roots, and identity.
Seville entered the design world in 2009 with a full line of epaulets (shoulder jewelry), a concept never before seen, Glamour.com sites her as being the inventor of the edgy concept. Patricia Field’s store in New York became a flagship for Seville’s eponymous line of accessories. With the support of the House of Field, Seville began developing new concepts, and emerged from her “think tank” with an idea that would captivate trendsetters, and tastemakers alike. "The fantasy for me of wrapping the doorknocker earring in Italian leather was like adding diamonds to a Casio."
In 2017 her signature leather doorknocker earrings were featured on the front cover of Vogue.it as well as in the pages of Vogue Japan. In 2018 she was invited to design an earring for the NBA and continues to work on creative projects for them. She is often brought in to design/ creative direct and produce jewelry tour merchandise for A list entertainers. She's been featured in Forbes and Complex for her outstanding contributions in fashion. In 2021, after 13 years designing she was invited to join the coveted Accessories Council, (the CFDA of jewelry).
Seville MichelleWhy did you want to do this collaboration?
April Walker/Seville Michelle? For so many years I have seen April Walker's work and we have so many mutual friends both inside and outside the fashion industry. The street culture in New York City is so tight knit -- working together seemed like a logical and fluid coming together of two brands that innovate and challenge the limits of creativity as a whole. Breaking trends is rare in our industry,seeing other people who do the same is comforting.
How important is it for women to support each other?
Aligning with women business owners is something I am always interested in doing. I've been my own island for almost 13 years. I am always inspired by women who pioneer their own way and I gravitate to them.
What do you love about the Seville Michelle brand?
My brand motto is "Earrings come in all shapes, colors and sizes" -- it reflects the position I have on diversity and inclusion. Growing up with immigrant parents from two different ethnicities in Queens, NY instilled in me early on that social diversity is king. As a Greek/ Cuban New Yorker I take diversity in my brand very seriously. I always think of the girl driving the bus, riding the bus and the artist that same girl is listening to on the bus, and design for all of them.
April WalkerWhat about Seville Michelle is unique?
Seville Michelle has a design aesthetic that is crazy, sexy, cool. The way she reimagines hoops and earrings and intertwines them with the finest leathers is a gift.
How is she different from other designers?
She has a special NYC story and growing up in this city gave her a unique perspective and creative backdrop. Her imagination covers the "around the way girl", the "boss up" women, or the girl next door. She creates beautiful pieces of art and manages to make each woman feel special. Also, her jewelry gives me a bit of nostalgia but still keeps me fly in 2021.
How did you first learn about Seville Michelle?
I first learned about Seville Michelle Jewelry on Instagram. I started seeing these dope earrings pop up on my feed and then I started seeing familiar faces and tastemakers wearing them. I found out that Seville Michelle had a separate page and that's how I found out about her.